CIPR Communications builds digital authority for brands. In a search landscape that now includes Google, AI Overviews, ChatGPT, Perplexity, and countless other discovery platforms, being found is no longer enough. You need to be trusted, cited, and surfaced across all of them. That’s what digital authority means, and it’s what we build.
What We Believe
The Principles That Drive Every Client Victory
Results Over Activity
Being busy isn't the same as being effective. We measure what actually matters - leads generated, revenue influenced, market position gained - not just clicks and impressions that look good on a report.
Relationships Over Transactions
Our best clients have been with us for years - several since the very beginning. That doesn't happen by accident. We treat your business like our own because, in a real sense, your success is our success.
Staying Ahead
We're students of change. From the early days of SEO to the current AI revolution, we invest heavily in learning what's coming next. You'll never fall behind because we won't let ourselves fall behind.
Straight Talk
No jargon, no runaround, no hiding behind vanity metrics. If something isn't working, we'll tell you. If there's a better approach, we'll find it. You'll always know exactly where things stand.
How We Got Here
In 2010, Christina left her corporate strategic communications career and Peter stepped away from his Vice President role at a leading industry association. We had an idea that felt a little crazy at the time: build an agency together that could deliver big-agency results with the kind of personal attention that only a small, focused team can provide.
We started in Calgary with a handful of clients who took a chance on us. Most of them are still with us today.
Over the years, we’ve watched the marketing landscape transform completely. Print gave way to digital. SEO became table stakes. Social media matured from novelty to necessity. And now AI is changing everything again.
Through all of it, one thing has stayed constant: the brands that win are the ones that get found first and trusted fastest. That’s what we do. We help tourism destinations, hospitality brands, and service companies become impossible to ignore – whether someone’s searching Google, asking ChatGPT, or looking for recommendations from industry peers.
Along the way, we’ve built a team of specialists who share our obsession with results. We’ve launched Tourism AI Network to help the industry navigate the AI revolution. And we’ve never stopped learning, testing, and pushing forward.
Fifteen years in, we’re still a husband-and-wife team at our core. We still pick up the phone. We still treat every client like their success is our success – because it is.
The Team Behind the Results
The Strategic Minds Behind Every Client Victory
When your digital marketing, SEO strategy, and AI consulting success depends on having the right expertise in your corner, you get direct access to industry leaders who bring creativity, analytical precision, and deep specialized knowledge to every aspect of your growth.
You benefit from a curated network of experts across CIPR Communications, Tourism AI Network, and Next Gen Destination Marketing, giving you the collective intelligence that most businesses could never afford to assemble internally.
Meet Our Experts on the CIPR Podcast
Our team members regularly appear on the CIPR Podcast, sharing expert insights on PR, marketing, AI, and business growth strategies. Get to know them as they discuss industry trends and innovations.
Christina Pilarski
FOUNDER & CEO
Peter Pilarski
PRESIDENT & AI STRATEGY LEAD
Caron Kwas
Kendel Lavallee
DIRECTOR, AI ADOPTION & VISIBILITY
Matthew Dias
AI ADOPTION & MARKETING SPECIALIST
Michael Biag
MARKETING & SOCIAL MEDIA SPECIALIST
Samantha Franco
GRAPHIC DESIGNER
Ryan O'Donnell
Public Relations Manager
Aly Tacneng
Social Media & Creative Specialist
Christian Oldale
Scott Timmons
Owned Media Manager
Tasha Watson
Marketing Content Specialist
Alli Scammell
Web Project Manager
Kiran Boyer
Digital Marketing Specialist
Rick Alvarez
Digital Marketing Director
Vanessa Arrate
PR Specialist
Dami Oladipo
Digital Marketing Specialist
More Than an Agency
When you work with CIPR, you tap into a broader network of specialized expertise and resources.
CIPR Communications
Full-service digital PR, marketing, and website development. Your central team for brand growth, market visibility, and everything in between.
Tourism AI Network
AI education, training, and consulting built specifically for tourism and hospitality. Leading the industry’s AI transformation with practical, implementable solutions.
WSI Digital Marketing Network
Part of the world’s largest digital marketing network. Access to global resources, proven frameworks, and enterprise-level capabilities when you need them.
Like What You See? Let's Talk.
We’d love to learn about your brand and explore whether we might be a good fit.
No pressure, no obligation – just a conversation about what’s possible.
