3 easy and inexpensive ways to improve business communication

3 easy and inexpensive ways to improve business communication

When speaking to business owners, I often hear stories of frustration about marketing efforts that did not work or money wasted on communications efforts that did not pay off. A consistent observation I’ve made about these stories is that much of the time, the efforts have been one-offs, the expected results have been oversold and the initiative was tried by one or two people in the company with others not aware of it. In my own experience before CIPR Communications, I can’t tell you how many times I learned about a sale, promotion or new effort to reach customers from my customers after the fact rather than internally before the effort was launched – it was always amazing to me!