PR

Master in Communications: Cam Gordon

Master in Communications: Cam Gordon

Every week we will feature a new professional that has proven to be a true Master of Communications in their respective field. In this week’s blog, we hear from Cam Gordon, Head of Communications at Twitter Canada. Cam is a seasoned public relations practitioner who has been working with some of North America’s largest brands for more than 10 years.

Master in Communications: Kevin Armstrong

Master in Communications: Kevin Armstrong

Every week we will feature a new professional that has proven to be a true Master of Communications in their respective field. In this week’s blog, we hear from Kevin Armstrong, Senior Director, External Relations at the BILD Alberta Association. Kevin spent 9 years in the CTV Newsroom as a political reporter and transitioned to communications and public affairs nearly three years ago.

Junk Mail Gets Recycled

Junk Mail Gets Recycled

Compare this to digital advertising where you can specifically target exactly who sees your ad and pay for the impressions or engagement you want. You can track what your target audience does with the ad – do they click through to your website? If they do, how long to they spend there? What pages do they look at? Did they sign up to your e-newsletter or do whatever else you may have asked them to do?