Christina shares why listicles resonate in the latest issue of the Fernie Fix. Afterall, in today’s day of information overload, lists are important because they are easily digestible, save time and are easily referenced.
Chrsitina shares her top tips on how to be more mindful on social media in the latest issue of the Fernie Fix. While she believes social media is a necessary tool for businesses, she also believes balance is important. Implement some of these practices to help yourself truly unplug when your workday is done.
A colleague recently reminded me of the importance of treating yourself as your best client. By treating yourself as number one you ensure you are putting your best foot forward – but when it comes to communications and public relations that can be hard. Sending that tweet, writing that news release, updating the website … all seem to be tasks that can easily be pushed to the bottom of your to do list, but can be relatively quick, painless tasks that can yield results for your business when you do actually get them done.
So as the next quarter approaches I challenge you to put these 3 things at the top of your to do list and start treating yourself as your best client.
The main downfall organizations face during PR executions like this one is not taking the time to build appropriate relationships online before engaging in a broader campaign. When a company does anything outside the box they need to make sure they have the allies to support them – the easiest way to build that base in our current PR climate is via social media.
My suggestion for your expectations? The 9/10 rule. Empower them to deal with 9 out of 10 questions or problems that come their way on social media and elevate 1 out of 10 to you. Let them know that of course the numbers will vary given the day, topic, or situation, but that the spirit of the 9/10 rule is trust in their social media expertise and their establishment of the voice of your company's social channels.
We had the opportunity to foster an online relationship between our client, The Horny Toad Saloon and its customers. Gradually, loyal patrons of our client became loyal patrons of our client’s Facebook page. In less than four months their Facebook account acquired 153 likes, 184 check-ins and made 33,000 impressions on people’s newsfeeds – 12,000 of those came in the October alone.