Published: Christina of CIPR on Twitter

Twitter: 3 Things you Should Start Implementing
by CHRISTINA PILARSKI

Originally Published in Fernie Fix | April 2018 Issue

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Twitter has come a long way! Gone are the days of tweeting about your breakfast – now Twitter is used to have political debates, create brand awareness, and provide real-time customer service. Companies like WestJet, Amazon, and TD Canada Trust are great examples of the evolution of Twitter. 

In a recent presentation at the Rocky Mountain Social Summit, Cam Gordon from Twitter Canada explained Twitter as a “look at that” social media tool – compare this to “look at me” platforms like Facebook and Instagram. Twitter is public facing and about transferring information rather than socializing.  

Twitter is like a networking event. You arrive, you may know some people but not others, and there are probably business leaders you want to connect with. You are there to share opinions and learn about your industry and the economy. You stay for a definite amount of time and you have a plan to follow up with people afterwards. In Fernie: Twitter is like a Business, Beers, and Banter event. Facebook is an evening out with friends at The Northern. LinkedIn is the workshop you took last month at the Chamber. 

So – should your business use Twitter? If you want to make connections with community leaders, establish yourself as an expert, weigh into political discussions, or think your customers will require online customer service you should be.   

Ensure your Twitter account shares the same personality as your other online communications and find common themes to tie your platforms together. Once you are comfortable try these things to stand out:  

1 – Lists  

A list is a curated group of Twitter accounts. A list’s timeline will show you a stream of tweets from only the accounts on that list. Lists are great for eliminating noise on Twitter. You could make a Twitter list with all the business people you know in the Elk Valley – when you look at the list you will see all the conversations that matter to those individuals which will let you tap into trends, customer needs, and issues.  

To create a list: click on your profile icon to show the drop-down menu, click on lists, and then click create new list. Create a name for your list, and a short description. Make it public if you want other people to be able to follow the same list or private if it is personal to you (use a private list to monitor potential clients or customers, employees, or your competition). Save the list and start adding individuals.  

2 – Moments 

Moments are a relatively underutilized tool on Twitter. Moments allow you to group together collections of tweets to tell a story. Popular brands use moments to engaging consumers in highly relevant stories that they care about, that are timely, and that help bring the consumer brand to life. Moments expand your reach on Twitter. 

During a staff training day, you might use moments to share a behind the scenes look at your employees and products. During a major event, you might curate all the tweets you took into a moment. During Earth Day you might create a moment that would show your support.  

3 - Visuals 

People process visuals 60,000 times faster than text. While Twitter may seem like a text heavy medium remember to incorporate visuals as much as possible in order to standout. Use emojis, use photos or graphics, and use links in your tweets.  

Start implementing these three things to ensure you are noticed on Twitter. Tweet with me directly by using @CIPRComs and by using the hashtags #PRPower and #FernieSuccess.