National Tourism Week is a grassroots initiative that focuses on the economic opportunities available to Canada through tourism and the public policy challenges preventing tourism from flourishing on an even larger scale. The national goal of Tourism Week in Canada is to align tourism organizations, businesses and other partners from across the country to recognize […]

The near-unprecedented ascension of social media has been a boon for personal and professional accounts but has also made it difficult for people and companies to determine which platform(s) are necessary to be on. It’s easy to get caught up in the hysteria of all the social media giants and heavy hitters. Social media is […]

YOU’VE SET UP YOUR SOCIAL MEDIA, CLEANED UP YOUR WEBSITE, AND ARE STICKING TO YOUR COMMUNICATIONS STRATEGY AND PLAN. YOU HAVE LAID YOUR FOUNDATION – SO NOW WHAT? The stage you are in now is really what I like to refer to as ‘play’. Once you’ve established which social media channels are working for you […]

CIPR Communications is on the hunt for a self-starter! Are your IG Stories organized, thoughtful, and engaging? Are you fluent in emoji? 💁🏼‍♀️📱 Do you know what’s #trending?  Are you experienced with writing for social media and web, do you understand social media platforms and tools, and do you have excellent communications skills? We need […]

Who doesn’t love a good list? Whether it’s the top 10 episodes of The Office, debating the best burger toppings or top things to do you in your respective city, we have an insatiable appetite to create lists and rankings. Perhaps it’s an easier route to write things down 1-10. Many people, and myself get […]

New year, new you – right? This is the time of year you should really take a moment to reflect on your own social media presence. How did social media go last year? What did you accomplish? What’s the next challenge? It could be time to add a second platform to your social media repertoire. […]

We live in a comparison society that loves to pick and choose sides. So, on the subject of picking sides, when it comes to the debate of marketing vs. communications, where do your allegiances lie? It depends on who you’re trying to communicate with, and the message you’re trying to get across. Communication focuses on […]

IF YOU DON’T HAVE A PLAN, IT’S A CRISIS. No organization wants to find themselves in a crisis. Unfortunately, these things happen. When they do, make sure your organization is prepared with an iron-clad crisis response strategy in order to respond quickly and effectively to mitigate the situation. The problem is not that you have […]

If your family is anything like mine things get nostalgic during holidays. My sister-in-law loves bringing over old pictures of the family and trying to recreate them; my mom is all about pulling out home videos of me singing in the christmas pageant when I was 4. Do you dread those memories each year? Or […]