Christina believes in the power of meaningful relationships and strategic engagement both online and offline; her passion surrounding engagement has solidified her role as a leader within the communications industry.
During her professional career, Christina Pilarski has taken the path of an innovator in communications, public relations and agile online engagement. Christina earned a Bachelor of Arts in Communications Studies with honours from the University of Calgary; and achieved a Masters of Arts in Communications Studies from the University of Calgary developing a thesis around the ability to effect policy change through online engagement. Her thesis work took her across Alberta to lead a number of focus groups in order to fully understand what it takes for an individual to become engaged with government and policy online, and take meaningful offline action. Christina is one of few individuals in Canada who has studied, and is committed to understanding why we engage online, and what keeps us coming back.
A proven expert in digital communications including multiple online and social media platforms, Christina’s background includes developing and executing campaigns, managing projects and helping to establish strong online brands for a variety of organizations representing varied industries and sectors. Through these connections, Christina has developed strong networks across the country in multiple industries that are leveraged to ensure her clients’ success.
Her belief is that stakeholder engagement and effective communications are really about establishing
relationships, telling stories and creating messages that connect companies in a personal way with their key audiences.
Every story starts somewhere. Christina believes it starts with making the right connections.