Before we can start creating ads, writing content, updating your website etc., we need to have a good understanding of the current online landscape for your industry.
A competitive analysis allows you to gain invaluable information that guides your decisions and eclipses your online competition. The data we uncover is the foundational intelligence that will shape your entire digital marketing strategy. Competitor benchmarking is a critical component and is an attempt to create an ‘apples-to-apples’ comparison by defining measurable and meaningful metrics. Identifying best-of-breed industry practices allows you to recognize the gaps in your business strategy, and helps us develop the most effective action plan for you to ultimately outperform your competition.
Strategy and Tactical Planning
We create strategies that ensure our clients reach their communications and marketing goals. Each strategy is paired with a detailed action plan to ensure execution complements your strategic goals.
Great content doesn’t hold much value if no one reads it. That’s why it is essential to develop a strong content marketing strategy. When you partner with us, we’ll work with you to create the most effective and comprehensive content marketing strategy possible.
We research, write and post articles that extend beyond your product information to include best practices, case studies, success stories, thought leadership, and more. We’ll ensure your content efforts are designed to speak to the needs of your potential customers and identify and produce valuable content (lead magnets) that your target audience is willing to exchange their contact information for.
Our inbound marketing strategies create an effective system that provides quality content tailored to attracting the right people towards your business. Gone are the days of push marketing with a “one size fits all” strategy. Inbound marketing is a two-way dialogue. It generates interest and attracts the right traffic, initiates online engagement, provides qualified leads to help your sales team close the deal, and facilitates an ongoing relationship to foster customer loyalty.
Replace manual, repetitive processes with efficient marketing automation systems without losing the personal touch. Our marketing automation solutions are designed to connect multiple touchpoints across communication channels to build engagement and drive conversion.
Marketing automation is a fully integrated solution using email marketing, landing pages, campaign management, lead scoring, social media tools, CRM integration, and analytics. Put simply, it simplifies the sales and marketing cycle. While the ultimate goal is to sell more, the way to get there is through providing a consistently positive experience for your online customers.
Social Media Marketing
Our outlook on social media marketing involves steady and eloquent content that fosters a connection between brand and customer. Both organic and paid social media techniques are essential to delivering content to your target audience.
We use a variety of tools to deliver content across a mix of social networks, including Facebook, Instagram, Twitter, and LinkedIn. These tools allow us to deliver the right message to the right person at the right time. How, you might ask? We make sure you’re in the loop with a content calendar that defines what goes to whom, where, and when.
Organic search, social media, and email marketing are great distribution channels, but they’re limited by their reach of your target audience. In order to extend the reach of your messaging further than your email lists and social media followers, we will employ sophisticated paid advertising techniques to distribute your content to your target audience via paid search, paid social media, sponsored content, and display advertising.
Search Engine Optimization
Our plan of attack when it comes to search engine optimization (SEO) is simple: adapt to the current digital environment. Major search engines – like Google for instance – have time and time again changed the playing field in order to improve the user experience. And if you expect to remain competitive, you have no choice but to learn the new rules and accurately enhance your strategies.
Adopting an adaptive mindset and deploying innovative SEO strategies are the only way you stand a chance at dominating the coveted top spot on any search engine results page. Our SEO methodology involves accuracy, timeliness, and a steady ear-to-the-ground principle to ensure we employ only the best and latest industry practices.
Aside from the mundane blast, you might send out to your database whenever you can, CIPR’s email marketing solutions enable the use of your inbox to evolve. The strategies we develop are more than just a blast – they are targeted, precise, and engaging, allowing you to deepen your relationships with customers as well as prospects. Plus, our email marketing solutions adhere to the fundamental and ethical principles of email marketing to ensure your customer base trusts your brand.
Analytics and Reporting
Before we complete your digital marketing strategy, we will need to implement the appropriate web analytics tracking tools on your website and landing pages to gain insight into user behavior.
We’ll set up conversion tracking for both macro and micro conversions to accurately measure digital marketing success and return on investment. Then, as part of our ongoing monitoring of your strategy, we’ll provide reports that will include valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we gained from past recommendations. We’ll let you know which pieces of content, social channels, and paid media tactics are performing the best. You will also learn how many conversions you are getting, what we are doing to deliver those conversions as effectively as possible, and what adjustments can be made to deliver you even better results.