Christina Pilarski | CEO
Christina is found and co-owner of CIPR Communications, a communications firm that specializes in public relations, online communications, and campaigns.
Christina believes in the power of meaningful relationships and strategic engagement both online and offline; her passion surrounding engagement has solidified her role as a leader within the communications industry.
Christina has taken the path as an innovator in communications, public relations and agile online engagement. With a Bachelor of Arts in Communications and a Masters of Arts in Communications Studies, her education led her to focus her thesis around the ability to effect policy change through online engagement. She took her research across Alberta to understand what it takes for an individual to become engaged with government and policy online. Christina is one of few people in the country who has studied, and is committed to understanding why we engage online, and what keeps us coming back.
A proven expert in digital communications including multiple online and social media platforms, Christina’s background includes developing and executing campaigns, managing projects and helping to establish strong online brands for a variety of organizations representing varied industries and sectors.
Christina worked directly for the Minister of Tourism, Parks, and Recreation in Alberta. She was a part of the Travel Alberta Remember to Breathe campaign launch, worked with the Minister on the promotion of unknown eastern-Alberta parks, and played a key role in helping during the Vancouver 2010 Olympics in Alberta House and on the Alberta Train. Christina taught at the University of Calgary as a teaching assistant and has been a teacher, trainer, and facilitator for ten-years.
Her corporate experience includes TransCanada Pipelines, Boardwalk Rental Communities, and the Canadian Association of Petroleum Producers.
Peter Pilarski | Vice President
With a passion for business and a knack for making connections, Peter has worked with leaders from businesses of all sizes in a variety of sectors throughout Canada.
With nearly 20 years of experience, peter is a proven expert in public, government and media relations, and stakeholder management. He believes that at their core, effective businesses establish meaningful and enduring relationships and organization-wide understanding of business goals and communications priorities.
He has a Bachelor of Commerce Degree from the University of Alberta and an Executive MBA with a Finance specialization from the University of Calgary. Both areas of study have equipped him with the skillset to understand the importance of a strong strategic plan grounded in communications tactics and useful key messages. His knowledge of corporate finance and ability to speak the language of business sets him apart as a communicator.
Peter was instrumental in elevating the national presence of Merit Contractors Association where he was Vice President. His public and stakeholder relations efforts helped to make Merit one of the leading construction associations in Canada. He also transformed Merit’s training programs into an industry benchmark.
His professional experience also includes the Edmonton Chamber of Commerce, the Retail Council of Canada, and the executive branch with the Government of Alberta.
Dario Alvarez | Partner
Dario Alvarez is a bilingual Communications and Marketing professional with more than fifteen years of experience in diverse industries and environments. These have ranged from entrepreneurial start-ups to multinational mining and oil and gas companies. Throughout his career, he has been fortunate to do business in more than 25 countries worldwide which has allowed him to gain a unique global perspective and a local focus.
Dario’s key strength as a communicator is to provide meaning, perspective and understanding to an audience that is increasingly informed, yet substantially more confused. As a, cross-disciplinarian, problem solver and lifelong learner, Dario has the unique ability to articulate how disruption and technological change are altering the way we communicate and interact. His fields of expertise include strategy development, financial communications and investor relations, social media and digital marketing.
Dario’s professional experience includes Ferus, Encana Corporation, Teck Resources Limited, and a number of start-up ventures.
Dario studied Law at Los Andes University in Bogota, Colombia, where he obtained a scholarship for having the Faculty’s highest GPA. Dario veered off a legal career once he realized that Marketing, PR and Communications were way more creative and engaging. He also holds a BA and a BA Honours from the University of Calgary as well as a Master's Degree in Communications from the University of Alberta.
Dario and his wife have two young daughters. They enjoy the outdoors, playing tennis and golf and visiting Nova Scotia as much as they can.
Courtenay Davidson | Creative Lead
Courtenay has been communicating for over a decade using words and graphics. Her education led her to graphic design, where she discovered the power of digital communications.
Since starting as a graphic designer, Courtenay has moved toward a more fulsome approach to communications with a focus on writing, web technologies and all things social media. She has worked in multiple industries and communities to deliver a clear brand vision accompanied by overall digital communications strategies and execution. She believes that the medium is the message and is committed to making sure a company's vision is expertly communicated, both online and off.
Courtenay has worked with Hitachi Canada on multiple business technologies, was integral to the digital communications team at the Canadian Association of Petroleum Producers and led Tourism Jasper's online initiative which led to their achievement of being the highest engaged with DMO in Canada online.
Sheldon Smith | Communications Specialist
Sheldon’s strong background in journalism, communications, marketing, media relations, and social media has allowed him to develop a wide range of skills. He emphasizes relationship building in his content and believes in the power of storytelling and communicating. Sheldon has a unique ability to connect with audiences through the written word.
His professional experience includes IMPACT Magazine, Alberta Mortgage Brokers Association, Northern Star Publications, and The Calgary Herald.
Joleen Stermann | Social Media Specialist
Joleen is an innovator in the field of social media and digital communications. Her certification in major digital platforms including Google Analytics and Hootsuite set her apart from other communications professionals in the field. Her skills include the ability to create organic engagement and craft posts that resonate with key target audiences.
Joleen is passionate about the community and has a desire to give young people the opportunity to flourish as leaders. She believes great communications needs to empower people.
Her work experience includes social media organization, customer service, and event management.