We are Christina and Peter Pilarski, founders and leaders of CIPR Communications.
In our final episode on web development, we focus on website quality audits, which are a means of assessing your site’s performance through a data-driven lens. These audits are an excellent tool for essentially determining whether your website is doing its job. They can help you work out where you need to improve, or whether you perhaps need to rethink your entire site from scratch. It also helps with content development – running a website quality audit on an existing site enables us to know what content is the most important, what can be changed, and what can potentially be thrown out.
How Website Quality Audits Work
Audits lay out the performance of your website in terms of precise data that is easy to read and interpret. They show you the traffic that each of your pages is receiving, where your site ranks on search pages, and why, and also offer suggestions as to how different areas of your website can improve.
Website quality audits are essential tools to help you build and maintain your websites for the best possible performance. As they break down the performance of each one of your pages, explain why they perform the way they do, and suggest ways in which you can improve them, they provide you with a solid base to work from as you maintain and improve your site. They empower you to make informed web development decisions that have the potential to push your website towards the highest possible performance.
Find out more about CIPR Communications’ approach to web design services by listening to the seventh series of our podcast. For more information about website quality audits, as well as all other aspects of web development, from site maps to website design and more – as well as content marketing, SEO and other services – read our blog, listen to our other podcast episodes, or contact us.
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Christina Pilarski
Christina Pilarski is CEO and co-founder of CIPR Communications, a digital PR, marketing, and AI consulting agency serving hospitality, tourism, and luxury lifestyle brands across North America. Before starting CIPR in 2010 with her life partner and business partner, Peter Pilarski, Christina led campaigns in a series of corporate roles and served as Special Advisor to the Minister at Alberta's Department of Tourism, Parks and Recreation. She now leads a team of 20+ staff and contractors across CIPR and its AI-focused division, the Tourism AI Network. Christina holds a BA with Honours and an MA in Communications Studies from the University of Calgary. Outside the office, she's a mom of twins and two dogs, based in Calgary.
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Peter Pilarski
Peter Pilarski is the Founder of Tourism AI Network and President of CIPR Communications. He helps tourism and hospitality organizations adopt AI strategically — from AI search visibility and custom tool development to team training and executive advisory. He is a sought-after keynote speaker, workshop facilitator, and AI advisor whose sessions blend practical frameworks with real-world results.
