We are Christina and Peter Pilarski, founders and leaders of CIPR Communications.
In the seventh series of our podcast, Two Babies and a Business, we turn our attention to web design, one of the many things we offer in our range of digital marketing services. To start off with, one might ask: why do we even offer this service in the first place?
Web Design: “The Keys to the House”
After Christina’s experiences on both the client and design side of web development, she decided that she did not want to be involved in this aspect of online marketing at all. It is a difficult process and people often don’t appreciate the amount of time and effort that goes into it. In the early days of CIPR, we decided just to steer clear of it.
Time and again, however, we kept encountering clients who had had, or were having terrible experiences with web design. Some were sitting with outdated websites that they didn’t know how to refresh. Others were dealing with website development and management companies that were charging exorbitant rates for fixes and updates. Obstacles like these made it very difficult for us to do our jobs as PR agents and marketers. As we kept coming up against these situations, it became apparent that we would have to make web design a part of our services so that we could deliver our other services better, as well as providing our clients with a strong base around which all other digital marketing tactics could be coordinated to maximum effect.
We always describe a website as a company’s house. All other tactics are directions that you use to help people get to your home. In so many cases, we found ourselves trying to execute all these directing tactics – PPC, SEO, content marketing, social media, etc. – only to find that we didn’t even have the keys to the house. After that lightbulb moment, we decided to take on the often challenging, but always rewarding task of getting involved with the development and improvement of our clients’ websites.
Find out more about CIPR Communications’ web design services by listening to the seventh series of our podcast. For more information about web development, content marketing, SEO and our other services, read our blog, listen to other podcast episodes, or contact us.
-
Christina Pilarski
Christina Pilarski is CEO and co-founder of CIPR Communications, a digital PR, marketing, and AI consulting agency serving hospitality, tourism, and luxury lifestyle brands across North America. Before starting CIPR in 2010 with her life partner and business partner, Peter Pilarski, Christina led campaigns in a series of corporate roles and served as Special Advisor to the Minister at Alberta's Department of Tourism, Parks and Recreation. She now leads a team of 20+ staff and contractors across CIPR and its AI-focused division, the Tourism AI Network. Christina holds a BA with Honours and an MA in Communications Studies from the University of Calgary. Outside the office, she's a mom of twins and two dogs, based in Calgary.
-
Peter Pilarski
Peter Pilarski is the Founder of Tourism AI Network and President of CIPR Communications. He helps tourism and hospitality organizations adopt AI strategically — from AI search visibility and custom tool development to team training and executive advisory. He is a sought-after keynote speaker, workshop facilitator, and AI advisor whose sessions blend practical frameworks with real-world results.
