We are Christina and Peter Pilarski, founders and leaders of CIPR Communications.
The work of the website developer does not end when the design is completed, and the site launches. Once the site is up and running to your satisfaction, you need to ensure that it is regularly maintained so that it keeps on doing what you need it to do. This makes website maintenance a crucial service that your web developer should provide.
What Does Website Maintenance Include?
Website maintenance is a general term that encompasses a range of administrative tasks, from website and database backup, to software updates, optimizing databases, installing plug-ins, security checks and more. These may not be the most exciting aspects of web development, but they are nonetheless essential to the continued success of your website.
Why is Website Maintenance Necessary?
If you don’t have regular maintenance done on your website, you run the risk of your site not running properly or even going down. Getting it up and running again can be costly in terms of both the necessary repairs and potential lost business. Failure to manage seemingly minor functions like plug-in installations or software updates can adversely affect your user experience, which can be devastating for your business in the long run. All you have to do is run these maintenance tasks or have someone do it for you – and you can continue to enjoy the optimal running of your site.
Find out more about CIPR Communications‘ approach to web design services by listening to the seventh series of our podcast. For more information about website maintenance, as well as all other aspects of website design, from site maps to website development, as well as content marketing, SEO and other services, read our blog, listen to our other podcast episodes, or contact us.
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Christina Pilarski
Christina Pilarski is CEO and co-founder of CIPR Communications, a digital PR, marketing, and AI consulting agency serving hospitality, tourism, and luxury lifestyle brands across North America. Before starting CIPR in 2010 with her life partner and business partner, Peter Pilarski, Christina led campaigns in a series of corporate roles and served as Special Advisor to the Minister at Alberta's Department of Tourism, Parks and Recreation. She now leads a team of 20+ staff and contractors across CIPR and its AI-focused division, the Tourism AI Network. Christina holds a BA with Honours and an MA in Communications Studies from the University of Calgary. Outside the office, she's a mom of twins and two dogs, based in Calgary.
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Peter Pilarski
Peter Pilarski is the Founder of Tourism AI Network and President of CIPR Communications. He helps tourism and hospitality organizations adopt AI strategically — from AI search visibility and custom tool development to team training and executive advisory. He is a sought-after keynote speaker, workshop facilitator, and AI advisor whose sessions blend practical frameworks with real-world results.
