Smart WSI Marketing Joins CIPR Communications
From the Owners of Smart WSI Marketing
Explore The Press Release
Frequently Asked Questions Smart WSI Marketing Clients
Is SmartWSI Marketing going away? What is the new brand?
Yes. SmartWSI Marketing is transitioning into CIPR Communications, a certified WSI agency. All SmartWSI websites, email addresses, and social media channels will begin shifting to CIPR branding in January. The SmartWSI brand will be fully retired by February. Clients will continue to receive the benefits of the WSI global network through CIPR.
What happens to the leaders of SmartWSI Marketing?
Lynne Motkoski and David Motkoski are retiring from the business as of January and moving into their next chapter. They will not have ongoing roles with the organization. For questions, direction, or support, clients should contact:
Christina Pilarski, christina@ciprcommunications.com
Peter Pilarski, peter@ciprcommunications.com
Does my service team change?
No. You will continue working with the same team. SmartWSI staff have joined CIPR, and CIPR is investing in their training, tools, and capacity to strengthen service and execution.
Will staff titles change?
Some employees may receive updated titles so that both organizations use consistent role naming. These updates do not affect deliverables, responsibilities, or day-to-day contact with your team.
Do I need to update the email addresses I use for my team?
Yes. Beginning in January, please use your team’s new ciprcommunications.com email addresses. SmartWSI email addresses will continue forwarding until February, when legacy accounts will be retired.
Will my services or deliverables change?
No. All services you currently receive continue without interruption. Over time, service alignment will result in stronger reporting, deeper specialization, and expanded marketing capabilities.
Will my prices change?
No.
What is the integration timeline?
The acquisition took place in September. From September through November, CIPR and SmartWSI executed a structured 90-day integration plan focused on client conversations, systems alignment, migration, and team integration.
This December announcement completes that internal plan. The only remaining transition is the full retirement of the SmartWSI brand in January and February.
Will there be downtime or interruptions to services?
No. All services continue without interruption.
Will response times or availability change?
Service responsiveness will improve due to increased team capacity and expanded expertise.
Will tools or dashboards change?
Not immediately. You will continue using your current systems. Alignment work may lead to future improvements or enhanced dashboards, which will be communicated in advance.
Will my reporting change?
Not yet. An enhanced reporting structure will be introduced in 2026, integrating CIPR’s strategy-first approach with SmartWSI’s technical depth.
Do I need to provide any new access or verification codes?
Only in cases where social media accounts require two-factor authentication. If needed, you may be asked to provide a one-time verification code so the team can align permissions.
Does billing change?
No. Billing processes remain the same.
Note – December credit card processing may be delayed due to banking updates during the transition. All payments will be processed within the first 10 days of the month.
What is happening with the Edmonton office?
The Edmonton office remains open and active. CIPR team members based in Edmonton will now work from this location, increasing local presence.
Who do I contact for support or questions?
Christina Pilarski, christina@ciprcommunications.com
Peter Pilarski, peter@ciprcommunications.com
Your current account lead remains your day-to-day contact.
Frequently Asked Questions For CIPR Communications Clients
What does the acquisition mean for my service team?
What happens to SmartWSI’s leadership?
Lynne Motkoski and David Motkoski are retiring from the business as of January. All leadership responsibilities and oversight now fall under CIPR’s leadership team. This provides a single point of accountability and a unified operational approach. Clients with questions can contact:
Christina Pilarski, christina@ciprcommunications.com
Peter Pilarski, peter@ciprcommunications.com
Will staff titles change?
Does this give CIPR a physical office in Edmonton?
Yes. CIPR now has a permanent office in Edmonton with additional staff presence. This strengthens support for clients located in Edmonton and Northern Alberta.
How does this benefit my current services?
Services are strengthened through increased capacity, faster execution, more technical expertise, expanded web and SEO support, and deeper reporting capabilities. Clients also benefit from the continued connection to the WSI network through CIPR’s certified status.
Does my contract or pricing change?
No. All existing client contracts continue without change.
Will tools, platforms, or dashboards change?
No immediate changes. Any future updates or enhancements will be clearly communicated in advance.
Does this change CIPR’s AI-supported workflows?
No. These workflows continue and will be supported by the additional technical depth gained through the acquisition.
What has CIPR been doing since the acquisition was completed?
A structured 90-day integration plan ran from September through November. This plan focused on team integration, system alignment, workflow evaluation, client conversations, and migration planning. This December announcement completes that plan.
Will there be any service downtime?
No. Services remain consistent and uninterrupted.
Will response times improve?
Yes. Increased team capacity will result in faster turnaround times and more hands-on support.
Are website maintenance or hosting services affected?
Web support services are strengthened, with more technical staff available to support maintenance, hosting, updates, performance, and troubleshooting.
Will CIPR continue operating on Mountain Standard Time?
Yes. CIPR continues to operate on MST, with team members located across Alberta and BC.
Who do I contact if I have questions?
Your existing project lead remains your primary contact.
Christina Pilarski, christina@ciprcommunications.com
Peter Pilarski, peter@ciprcommunications.com
